Today, more consumers are taking advantage of the convenience of online shopping. Online stores offer customers the ability to shop 24/7, skip checkout lines, access international brands, and find everything in one place. Online sellers also provide discounted prices, free shipping offers, and a wide range of products and price comparisons that attract more shoppers.
Globally, there are approximately 2.05 billion digital buyers, with experts predicting this number will grow to 2.14 billion by 2021. As internet usage continues to expand worldwide, eCommerce stores face increasing competition and strict industry regulations. At Webseeder, we help businesses navigate this competitive landscape to stand out and thrive in the digital marketplace.
eCommerce online marketing is growing at an unprecedented rate. With the rise of artificial intelligence (AI) and machine learning technologies, online sellers are facing increased demand for improved customer experiences.
Consumers expect immediate, personalized service. They not only want a seamless post-purchase experience, but also a tailored brand interaction throughout their entire online shopping journey. As a result, eCommerce digital marketing strategies that rely on large data sets need to evolve toward targeting more specific audience segments.
According to research from Boston Consulting Group (BCG), personalized online campaigns can boost sales by as much as 10 percent. Yet, only 15 percent of companies fully leverage eCommerce content marketing. By optimizing your product pages and using behavioral data, you can create a more personalized experience for users on your eCommerce site.
Another challenge online sellers face is the lack of understanding about how search algorithms work. eCommerce businesses depend heavily on search engines for traffic. Without a solid eCommerce marketing strategy, your online store risks being buried at the bottom of search engine results pages (SERPs).
Rank higher in search results and improve your customer experience with the help of Webseeder!
Online sellers who fail to promote and showcase their products effectively on their eCommerce sites often experience low conversion rates. Focus on enhancing your user experience and develop a customer-centric eCommerce marketing strategy.
Webseeder Internet Marketing Agency is a trusted eCommerce marketing agency in the United States. We offer eCommerce website marketing solutions designed to help businesses boost their online campaigns and attract more customers. Partner with us, and let us help you drive more revenue to your online store.
